Buy Australian Owned, Not Just Australian Made

Aussies are passionate supporters of our Aussie icons, and for a lot of us this passion extends to our grocery basket. It’s common for shoppers to think that buying “Australian Made” products keeps your money in Australia. However, Australian Made simply means the product was manufactured here – it doesn’t mean the company is Australian Owned.

This is a common misunderstanding, 81% of Aussies are unknowingly buying foreign-owned products, even when they think they’re supporting local brands.

There’s a big difference between Australian Made and Australian Owned. While the familiar kangaroo logo means a product is made here, it doesn’t necessarily mean it’s owned here. In fact, many of the iconic brands we grew up with are now foreign owned. This means your hard-earned money could be heading offshore, rather than staying in Australia supporting our local farmers, our local communities and our industries.

Norco Grocery Bag

Buy Right.
Keep It In The Country.

By choosing 100% Australian Owned brands like Norco, SPC, Mayvers, Sunshine Sugar, and Sanitarium, you’re keeping the dollars in Australia. That money then gets reinvested into our regional communities, creating jobs, supporting Aussie farmers, and sustaining local industries.

A recent study found that 66% of shoppers would buy more Australian owned products if they had the right information. So next time you shop, don’t just look for "Australian Made"— check it is Australian Owned.

Help our regional communities to thrive and buy Australian Owned, where the dollars stay right here at home. Let’s protect what’s left of our truly Aussie brands.

Download the “Bring Back Australia” app to find out more and support local today!

Buy right. Buy Australian Owned and keep it in the country.

Join Our Community