The fresh milk market is one of the most highly competitive categories due to the immense spend on purchasing milk for personal health, children’s development and general family consumption. So when Australian consumers score NORCO with a 5-star rating for overall satisfaction, the highest score achievable, NORCO want to recognise the farmers and local factory workers that bring this high-quality product into your kitchen every day. NORCO Fresh Milk also scored exceptionally well on taste, freshness, value for money and packaging design.
NORCO Chief Executive Officer, Brett Kelly, recognises the win:
“For consumers to recognise NORCO Fresh Milk as the brand that provides them with the most satisfaction when purchasing their milk is a true testament to our Australian farmer owned dairy co-operative’s farmers and co-op workers dedication and passion for creating delicious, high-quality dairy products.”
CANSTAR Blue is a customer satisfaction and ratings business with the core purpose of helping consumers make better purchase decisions. Simon Downs, CANSTAR Blue Editor, said: “To stand out in any FMCG category is a real achievement, but especially in one as competitive as fresh milk. Not only are big brands competing with each other, but also the supermarkets themselves. Congratulations to NORCO on a terrific result.”