According to science, ice cream can make you happy, even when the temp is freezing! So to celebrate World Ice Cream Day (21 July) and the launch of the Norco Cape Byron Sticks range – Australia’s chunkiest and most indulgent ice cream experience – Norco is giving away thousands of FREE sticks of ice cream happiness.
It should come as no surprise that many Aussies are feeling the chill of the winter blues right now, as the country experiences record-breaking winter weather . But according to scientists , the happiness solution could be as simple as treating yourself to some delicious ice cream!
The good news for ice cream lovers across the country is that it’s been scientifically proven that indulging in ice cream can instantly boost your mood and vibe, and it’s thanks to the amino acids such as tryptophan – which is known to increase serotonin production – that can help keep you calm, satisfied, and happy – even in winter.
So for one day only, Sunday 21 July, Norco – Australia’s oldest and largest 100% farmer owned co-operative – is offering an enticing reason to leave the house, as ice cream lovers of all ages can experience a whole new sensory taste journey with their brand-new Cape Byron Sticks; a first-to-market ice cream innovation which boasts the biggest chunks of mix-ins on an individual ice cream stick available in three crave-worthy flavours – Chocolate Lava Brownie, Affogato, and Classic Cookie Dough. Yum!
To add some happiness and indulgence to an otherwise dreary winter’s day, Norco is calling on Brisbane, Melbourne, and Sydney residents to claim their FREE stick of ice cream happiness simply by heading to Westfield at Chermside, Fountain Gate, or Bondi Junction respectively.
With thousands of Cape Byron sticks up for grabs, the scientifically proven ice cream mood-boosters will be available outside of the Coles Supermarket from 10am until close (or while stocks last) and all you have to do to nab your freebie is to show your following Norco socials – Facebook, Insta or TikTok – on your phone.
Ben Menzies, Norco General Manager of Commercial and Strategy promises that once ice cream fans have tried a chunk-filled, delicious Cape Byron ice cream stick, they will be grinning from ear to ear with sheer delight!
“With our Norco Cape Byron stick range every delicious bite is rewarded, starting with the crack of the chocolate shell, to the crunchy and chewy mouthfuls of texture, the delicious and creamy famous Norco ice cream, and the sheer richness of the ripple.
“It is set to be an ice cream experience not to be missed and we couldn’t be more excited to be sharing the ice cream love on World Ice Cream Day,” he says
Housed at its iconic ice cream factory in Lismore, Norco Co-operative is the first company in Australia to invest in a new machine which produces up to two-centimetre inclusions in ice cream, taking ice cream decadence to the next level.
One of the first exciting flavours to hit supermarket shelves is Chocolate Lava Brownie, combining creamy milk chocolate ice cream brimming with rich and chewy brownie bites and melt-in-your-mouth dark choc flakes, and streams of chocolate fudge sauce all covered in a smooth milk chocolate shell. Wow!
The new, Norco Cape Byron sticks range also boasts two additional flavours which are sure to satisfy the most discerning foodie including Affogato, featuring Robusta coffee ice cream, packed with chocolate coated hazelnut pieces, dark choc flakes and brown sugar sauce, as well as Classic Cookie Dough, loaded with oversized cookie dough chunks, chocolate biscuit pieces, heavenly choc sauce and finished off with a choc cookie crumb shell.
Norco Cape Byron Sticks are available in a pack of four at Coles nationwide with an RRP$11.50.